CAMPAIGN OVERVIEW
Campaign
Supporting the implementation of the Vietnam National Tobacco Control Legislation
Related policy
The TC law took effect from May 1, 2013
Highlight
Launched vn0khoithuoc Facebook page
Method of communication
56
news & reportages on newspaper/TV
Approach
SMS sent to mobile subscribers
12.400
messages
Website
~3000
votes
To support the implementation of the TC Law, which came into effect from May 1st 2013, a nationwide mass media campaign was launched by Vinacosh – Ministry of Health and the Youth Union, with technical and financial support from World Lung Foundation. The campaign included a new TVC about where smoking was now banned under the new law, a mobile media campaign and a petition on the website vn0khoithuoc.com, which collected nearly 3,000 votes.