Campaign overview

Campaign

Advocating tobacco tax raise to protect the next generation

Related policy

The National Assembly approved the tax roadmap to raise tobacco taxes to 70% in 2015 and 75% in 2018

Method of communication
  • TV spots
  • 79 news & reportages on newspaper/TV
Reaches

Banner on Vietnamnet homepage

9.960.700
reaches

Website

38.872
visits

In order to advocate National Assembly members to support the increase of cigarette prices through the increase of tobacco tax in the National Assembly’s annual meeting in November 2014, towards the National Strategy on reducing smoking prevalence in 2020, the Vietnam Tobacco Control Fund – The Ministry of Health and World Lung Foundation launched a media campaign on supporting tobacco tax raise to prevent smoking uptakes in Vietnamese youth.

Messages on the benefits of raising tobacco tax were disseminated on television, newspapers, website and social network. The Tobacco Control Working Group in Viet Nam (TCWG) also sent letters directly to the National Assembly members to advocate approval of the proposal to raise tobacco tax.

Some images on this campaign

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