Campaign overview

Campaign

Supporting the implementation of the Vietnam National Tobacco Control Legislation

Related policy

The TC law took effect from May 1, 2013

Highlight

Launched vn0khoithuoc Facebook page

Method of communication

56
news & reportages on newspaper/TV

Approach

SMS sent to mobile subscribers

12.400
messages

Website

~3000
votes

To support the implementation of the TC Law, which came into effect from May 1st 2013, a nationwide mass media campaign was launched by Vinacosh – Ministry of Health and the Youth Union, with technical and financial support from World Lung Foundation. The campaign included a new TVC about where smoking was now banned under the new law, a mobile media campaign and a petition on the website vn0khoithuoc.com, which collected nearly 3,000 votes.

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