campaign overview

Campaign

Multimedia campaign on Tobacco Control

Mean of communication

41 news on TV/radio

Reaches

Facebook

34.401
likes

1.037.120
reaches

4.701.571
TV spot views

Youtube

1.476.337
TV spot views

From April to December 2018, the Vietnam Tobacco Control Fund – Ministry of Health launched a national advertising campaign on national TV channels including VTV1, VTV2, and VTV3. The campaign is implemented with the technical support of the Vital Strategies, with 4 messages delivered alternately, including:

    • TC Law compliance;
    • Smoke-free homes, smoking cessation and increasing tobacco tax.
    • Simultaneously with the broadcast on TV, the campaign was presented on the social network through the vn0khoithuoc

Facebook fanpage and the Youtube channel of the program, with diverse and accessible supportive contents.

In this campaign

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